Seamless underwear
Wire-free bras and seamless briefs, thongs and shorts you can wear under any dress, trousers or jumper without them showing. No edges, no pinching, no scratchy labels.
Luma Forma Bra 2.0
Shapes to you, not the other way round.
- Memory foam cups
- Snug under the arms
- 13 sizes including in-between sizes
From €26,97 each in a set of 4
Luma Contour Bra
Forget you are wearing a bra.
- No digging in, no pinching
- Smooth under clothes
- No padding
From €18,72 each in a set of 4
VitaSculpt Push-Up Bra
Lift you feel, not see.
- Refined lift
- Flexible underwire
- 40 sizes, bands 75-110
From €31,22 each in a set of 4
VitaSculpt Tank Top Bra
Wears like a top, supports like a bra.
- Seamless with pads
- Subtle shaping
- Medium to firm support
From €27,09 each in a set of 4
LumaSport Bra
Moves with you, never shifts.
- Racerback fit
- Support without pinching
- Does not shift
From €24,97 each in a set of 4
Luma Contour Briefs
Gentle support around the tummy, with no visible line.
- Light tummy support
- Natural lift at the back
- Leaves no visible line
From €18,72 each in a set of 4
LumaPure Short
Shaping you feel and no one sees.
- Subtle shaping
- Natural lift
- Light waist support
From €23,72 each in a set of 4
LumaPure Briefs
The brief you forget all day.
- Soft high waist
- Breathable eco fabric
- Invisible under anything
From €23,72 each in a set of 4
LumaPure Thong
Feels like nothing, fits like a second skin.
- High waist
- Light shaping effect
- Invisible under clothing
From €23,72 each in a set of 4
Keep browsing
A quick read first
- Comfortable bra for working from home: what worksA comfortable bra for working from home is one you don't need to adjust after a...
- New bra size after weight change: how to measure itLost or gained weight? Your bra size can shift with as little as 2 to 3...
- How to Measure Your Bra Size: The Only Guide You NeedMeasure your bra size exactly in three steps: band size, bust size and cup calculation, along...
Underwear you forget you're wearing all day
Underwear either works or it doesn't, and you rarely notice which in the fitting room. You notice at four in the afternoon: the band that's crept up, the edge printing through your trousers, the label that's been at your neck all day. All three come from the same choice made in the factory. A garment stitched together from separate panels has seams, raised binding, and sewn-in labels. A garment knitted in one piece doesn't.
Our underwear is knitted in one piece, and the edges are laser-cut instead of stitched. So there's no binding to print through your clothes, no seam to chafe, and no label to itch.
Where should you start?
| You're looking for | Check out |
|---|---|
| A bra that doesn't dig in | Wireless bras |
| A bra that doesn't show under a fitted top | Seamless bras |
| Support for a fuller cup | Plus size bras |
| Bottoms without visible edges | Briefs, thongs & shorts |
| A smooth line under a dress | Shapewear |
The three complaints we hear most
"My band keeps riding up." That means the band is too loose, not too tight. A band should sit horizontally around your body and stay put when you lift your arms. If it rides up, go down a band size and up a cup size: same cup volume, with a band that actually does its job.
"My straps cut into my shoulders." Same cause, different symptom. In a well-fitting bra, the band carries most of the weight and the straps only stabilise. If you can feel them, the band isn't doing enough.
"I can see my underwear through my trousers." That's almost always the edge, not the size. A raised elastic binding creates a height difference, and that shows through thin fabric. Sizing down makes it worse, because it pushes volume toward the edges.
Measure again, even if you think you know your size
Most women have been wearing a band that's too loose for years, and with a structured cup, size matters even more than with a soft one. The size guide asks for two measurements, underbust and bust, and takes about two minutes. You'll get your size in our fit, not your previous brand's.
Try it at home, then decide
Whether underwear works for you shows up after a normal day, not in a fitting room. That's why every order comes with try first, pay later, with 14 days to decide. Shipping costs €3.95 and is free from €50.
Read more
- How should a bra fit? The 5-point check
- Measuring your bra size: where most women go wrong
- Underwear under white clothing: skin tone beats white
- Underwear that slips down: what's going wrong
- Red marks from your bra: what they're telling you
Frequently asked questions
What exactly is seamless underwear?
Clothing that's knitted in one piece instead of stitched together from separate panels, with edges that are laser-cut instead of stitched. That means no seams and no raised binding, so no height differences printing through your clothes.
What size underwear should I take?
Your usual size. With bottoms, sizing down doesn't give a smoother line, it creates a visible edge instead. For bras: measure again with the size guide, because this fit is built differently from most brands.
Can I try underwear at home first?
Yes. Every order works on a try first, pay later basis, with 14 days to decide. You try it on during a normal day under your own clothes, and decide afterwards.
Why does my underwear feel tight by the end of the day?
Usually it's an edge or seam putting pressure on a single line, not the fabric itself. Pressure spread across a wide area is barely noticeable; the same pressure on a narrow band or binding is something you feel all day.
Our promise
No small print.
In stock
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14
Days to change your mind
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