★★★★★
Don't want any other. Fits perfectly. Kept it on straight after trying it, that's how good this bra feels!
The brief you forget all day.
Soft high waist
Breathable eco fabric
Invisible under anything
The Online Measurement
Size S according to your label?
Not the same at every brand.
Size labels differ by up to a full size between brands. We calculate your exact size from your waist and hips.
14 days
to change your mind, easy exchange
Free exchange
exchange shipping is on us
Secure payment
Multiple payment methods
Product description
Product description
Material & Fit
Material & Fit
Shipping & Returns
Shipping & Returns
THE THREE PILLARS
Three reasons you won't take it off again.
01
Seamless. Feels like a second skin.
Knitted in the round with no seams and no edges. So soft that halfway through the day you check whether you put it on.
02
Soft high waist. Nothing digs in.
The wide band lies flat against your skin and does not roll down. Not even after eight hours at the office.
03
Breathable eco fabric. Fresh into the evening.
Breathable fabric that wicks moisture and moves with you. Kind to your skin, made with less impact.
★★★★★
4.6 based on 135+ reviews
The Novyre in practice
This is what customers tell us after switching to silk-soft, seamless comfort.
★★★★★
The first bra that leaves me with no back pain after a long day. Great fit and excellent service.
★★★★★
I can even sleep in it. Nothing pinches or presses anywhere. They support really well.
★★★★★
Such a lovely bra! I don't feel it. No pinching and a really beautiful natural shape.
★★★★★
Great fit and comfort! I don't want anything else. The service is very good too: I had ordered a size too small and needed a bigger one. The service was more than accommodating.
★★★★★
You really don't feel that you have it on. I feel no wires, wonderful. Thank you for the advice and help.
★★★★★
Far nicer than any underwired bra. An absolute relief to wear all day.
★★★★★
What service! Novyre responds quickly and is more than accommodating. Brilliant!
Our promise
No small print.
In stock
Ships from stock
no waiting
14
Days to change your mind
easy exchanges, no form
4.6★
Google rating
from 135+ reviews
Free
Exchange shipping
worldwide, on us
QUESTIONS & ANSWERS
The questions we are asked most.
Honest answers, no marketing talk. Is your question not here? Feel free to WhatsApp us.
Yes. The soft high waist stretches with you without cutting in. If it does not fit after all, an exchange is easy to arrange through your Novyre account.
Seamless, breathable eco fabric with a second-skin feel. You barely notice you are wearing them.
No. The briefs are seamless and disappear under any outfit, including light or close-fitting fabrics.
Wash at 30 degrees in a laundry bag and hang to dry. That way the fabric keeps its stretch and softness.
Exchanges and returns are easy to arrange through your Novyre account. Your money is back within 7 days of us receiving the item. You have 14 days of statutory right of withdrawal.
Prefer personal contact? We are happy to help you via WhatsApp.
WhatsApp us directly →
Novyre
Atelier
2025
Atelier
2025
A letter from the founder
Tilburg, NL
Honesty as the foundation
Why we started Novyre.
Success is often measured in faster and louder. We chose the other side. The side of nuance.
The more we listened to women, the clearer it became. They did not come to us because they fancied something new. They came because they had already tried everything. The expensive brands, the specialist shops, the good intentions. And still that one question kept nagging.
'Does this actually fit, or have I let the mirror talk me into it?'
At Novyre we do not believe in difficult bodies. There are only designs that do not listen well. Comfort is not a privilege for a select group. It is the foundation every woman is entitled to, all day long.
We are not here to push you into a standard mould. We are here to find the right balance together with you.
Bart
The Novyre bestsellers
Four favourites. Chosen by 10,000+ women.
For every moment of comfort: from everyday bra to bikini and swimsuit. All with the same Novyre DNA: soft, seamless, comfortable.
Most chosen
Luma Contour Bra
Our most chosen. So soft you forget you are wearing it.
€29,95€35,95
From €19.97 each in a 3-pack
+8
Premium lift
Luma Forma Bra 2.0
Premium version with extra lift and definition. For anyone who wants a little more shape.
€43,15
From €43.15 each
+4
Bikini favourite
LumaShape Bikini Set
Seamless bikini with the same shaping DNA. Sculpt effect at bust and waist, comfortable as a bra.
€79,95
€79.95 · limited edition
For the summer
LumaShape Swimsuit
Full swimsuit with a tummy-flattering cut and integrated shape. Beach-ready without compromise.
€79,95
€75.95 · limited edition
+1
YOUR EVERYDAY COMFORT IS WAITING
For anyone done with
underwear that digs in.
10,000+ women have already chosen soft, seamless comfort. 14 days to change your mind, and exchanges are always free.
14d
to change your mind
10,000+
women wear it
4.6★
real reviews
Add to cart →
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