★★★★★
Don't want any other. Fits perfectly. Kept it on straight after trying it, that's how good this bra feels!
Support without a wire, all day.
Wire-free support
Invisible under clothes
Natural lift
The Online Measurement
Your cup size?
Are you really sure?
14 days
to change your mind, easy exchange
Free exchange
exchange shipping is on us
Secure payment
Multiple payment methods
Product description
Product description
Material & Fit
Material & Fit
Shipping & Returns
Shipping & Returns
THE THREE PILLARS
Three reasons you won't take it off again.
01
Wire-free. With a natural lift.
No metal in your ribs at the end of a long day. The integrated foam cups give shape and lift without a wire.
02
Side boning. Nothing spills over any more.
Soft boning at the sides keeps everything in place. No bulges under your arms, not even in a close-fitting top.
03
Wide underband. Invisible under everything.
No band that cuts in or leaves marks. Smooth cups that do not show through, not even under a white t-shirt.
★★★★★
4.6 based on 135+ reviews
The Luma Forma in practice
This is what customers tell us after switching to silk-soft, seamless comfort.
★★★★★
The first bra that leaves me with no back pain after a long day. Great fit and excellent service.
★★★★★
I can even sleep in it. Nothing pinches or presses anywhere. They support really well.
★★★★★
Such a lovely bra! I don't feel it. No pinching and a really beautiful natural shape.
★★★★★
Great fit and comfort! I don't want anything else. The service is very good too: I had ordered a size too small and needed a bigger one. The service was more than accommodating.
★★★★★
You really don't feel that you have it on. I feel no wires, wonderful. Thank you for the advice and help.
★★★★★
Far nicer than any underwired bra. An absolute relief to wear all day.
★★★★★
What service! Novyre responds quickly and is more than accommodating. Brilliant!
Our promise
No small print.
In stock
Ships from stock
no waiting
14
Days to change your mind
easy exchanges, no form
4.6★
Google rating
from 135+ reviews
Free
Exchange shipping
worldwide, on us
QUESTIONS & ANSWERS
The questions we are asked most.
Honest answers, no marketing talk. Is your question not here? Feel free to WhatsApp us.
Use our online size tool: measure yourself in 2 minutes and you will know your size. Still unsure? An exchange is easy to arrange through your Novyre account.
Seamless premium nylon-elastane, so there are no edges or seams you can feel. The wide underband spreads the pressure and the foam cups are integrated, so there is no loose padding to shift about.
No. The seamless design does not show through, not even under close-fitting or fine fabrics. The side boning also stops any spillover at the sides.
At 30 degrees in a laundry bag, then hang to dry. That way the foam cups keep their shape and it lasts longest.
Exchanges and returns are easy to arrange within 14 days through your Novyre account, and your money is back within 7 days of us receiving the item.
Prefer personal contact? We are happy to help you via WhatsApp.
WhatsApp us directly →
Novyre
Atelier
2025
Atelier
2025
A letter from the founder
Tilburg, NL
Honesty as the foundation
Why we started Novyre.
Success is often measured in faster and louder. We chose the other side. The side of nuance.
The more we listened to women, the clearer it became. They did not come to us because they fancied something new. They came because they had already tried everything. The expensive brands, the specialist shops, the good intentions. And still that one question kept nagging.
'Does this actually fit, or have I let the mirror talk me into it?'
At Novyre we do not believe in difficult bodies. There are only designs that do not listen well. Comfort is not a privilege for a select group. It is the foundation every woman is entitled to, all day long.
We are not here to push you into a standard mould. We are here to find the right balance together with you.
Bart
The Novyre bestsellers
Four favourites. Chosen by 10,000+ women.
For every moment of comfort: from everyday bra to bikini and swimsuit. All with the same Novyre DNA: soft, seamless, comfortable.
Most chosen
Luma Contour Bra
Our most chosen. So soft you forget you are wearing it.
€29,95€35,95
From €19.97 each in a 3-pack
+8
Premium lift
Luma Forma Bra 2.0
Premium version with extra lift and definition. For anyone who wants a little more shape.
€43,15
From €43.15 each
+4
Bikini favourite
LumaShape Bikini Set
Seamless bikini with the same shaping DNA. Sculpt effect at bust and waist, comfortable as a bra.
€79,95
€79.95 · limited edition
For the summer
LumaShape Swimsuit
Full swimsuit with a tummy-flattering cut and integrated shape. Beach-ready without compromise.
€79,95
€75.95 · limited edition
+1
YOUR EVERYDAY COMFORT IS WAITING
For anyone done with
underwear that digs in.
10,000+ women have already chosen soft, seamless comfort. 14 days to change your mind, and exchanges are always free.
14d
to change your mind
10,000+
women wear it
4.6★
real reviews
Add to cart →
No form.
