★★★★★
Don't want any other. Fits perfectly. Kept it on straight after trying it, that's how good this bra feels!
Forget you are wearing a bra.
No digging in, no pinching
Smooth under clothes
No padding
The Online Measurement
Your cup size?
Are you really sure?
14 days
to change your mind, easy exchange
Free exchange
exchange shipping is on us
Secure payment
Multiple payment methods
Product description
Product description
Material & Fit
Material & Fit
Shipping & Returns
Shipping & Returns
THE THREE PILLARS
Three reasons you won't take it off again.
01
No closure. Pull it on like a soft top.
No hooks at your back. No wrestling to fasten it. Try it once and you will not go back.
02
100% wire-free. Without losing the support.
No metal in your ribs after eight hours at a desk. The support comes from the elastic base, not from a wire.
03
Unlined. Pure comfort, smooth finish.
One light layer of fabric, knitted seamlessly in the round. Invisible under any top, white t-shirts included.
★★★★★
4.6 based on 135+ reviews
The Luma Contour in practice
This is what customers tell us after switching to silk-soft, seamless comfort.
★★★★★
The first bra that leaves me with no back pain after a long day. Great fit and excellent service.
★★★★★
I can even sleep in it. Nothing pinches or presses anywhere. They support really well.
★★★★★
Such a lovely bra! I don't feel it. No pinching and a really beautiful natural shape.
★★★★★
Great fit and comfort! I don't want anything else. The service is very good too: I had ordered a size too small and needed a bigger one. The service was more than accommodating.
★★★★★
You really don't feel that you have it on. I feel no wires, wonderful. Thank you for the advice and help.
★★★★★
Far nicer than any underwired bra. An absolute relief to wear all day.
★★★★★
What service! Novyre responds quickly and is more than accommodating. Brilliant!
THE FABRIC, IN DETAIL
What you feel, designed to disappear.
Every piece starts with the yarn. Finely knitted, highly elastic and softly finished, so it moves with you and keeps its shape.
-
01Finely knitted
A smooth, dense knit that gives with you and keeps its shape.
-
02Soft finish
Edges lie flat against the skin, for comfort from morning to night.
-
03Highly elastic yarn
Four-way stretch that moves with you in every position and motion.
-
04Breathable material
A light, breathable fabric that stays comfortable, even on long days.
The fit, for every body
From XS to 3XL+, depending on the model. One bra for every woman.
Our fabric stretches in two directions. One size covers three traditional cup sizes, without losing shape or hold. That is why the Luma works for 8 out of 10 women who spent years thinking they fell between sizes.
— 01
The band does the work.
A wide underband spreads pressure across a larger surface. No ribs being cut into, no shoulder straps slipping after 8 hours at the desk.
— 02
The cup follows shape, not scale.
Our fabric stretches in two directions. One size covers three traditional cup sizes, without losing shape or hold.
— 03
Seamless under everything.
No labels, no stitched seams poking through white fabric. Just a logo on the inside. Pressed in, not stitched on.
Our promise
No small print.
In stock
Ships from stock
no waiting
14
Days to change your mind
easy exchanges, no form
4.6★
Google rating
from 135+ reviews
Free
Exchange shipping
worldwide, on us
QUESTIONS & ANSWERS
The questions we are asked most.
Honest answers, no marketing talk. Is your question not here? Feel free to WhatsApp us.
The Luma Contour runs from S to XXL. Its four-layer seamless construction adapts to your body. Not sure? Measure yourself in 2 minutes with the size tool, or order the larger size — you can exchange within 14 days.
Yes. No metal underwire, no plastic insert. The support comes from the four-layer seamless construction itself: stretch zones that lift the bust without pressure.
No. No edge, no line, no imprint — invisible under any blouse, t-shirt or dress.
At 30 degrees in a laundry bag, hang to dry. That keeps the stretch intact and it lasts 1 to 2 years with daily wear.
You have 14 days to change your mind. Arrange an exchange or return via your Novyre account at novyre.com/account. Your refund is back within 7 days of receipt.
Prefer personal contact? We are happy to help you via WhatsApp.
WhatsApp us directly →
Novyre
Atelier
2025
Atelier
2025
A letter from the founder
Tilburg, NL
Honesty as the foundation
Why we started Novyre.
Success is often measured in faster and louder. We chose the other side. The side of nuance.
The more we listened to women, the clearer it became. They did not come to us because they fancied something new. They came because they had already tried everything. The expensive brands, the specialist shops, the good intentions. And still that one question kept nagging.
'Does this actually fit, or have I let the mirror talk me into it?'
At Novyre we do not believe in difficult bodies. There are only designs that do not listen well. Comfort is not a privilege for a select group. It is the foundation every woman is entitled to, all day long.
We are not here to push you into a standard mould. We are here to find the right balance together with you.
Bart
The Novyre bestsellers
Four favourites. Chosen by 10,000+ women.
For every moment of comfort: from everyday bra to bikini and swimsuit. All with the same Novyre DNA: soft, seamless, comfortable.
Premium lift
Luma Forma Bra 2.0
Premium version with extra lift and definition. For anyone who wants a little more shape.
€43,15
From €43.15 each
+4
Bikini favourite
LumaShape Bikini Set
Seamless bikini with the same shaping DNA. Sculpt effect at bust and waist, comfortable as a bra.
€79,95
€79.95 · limited edition
For the summer
LumaShape Swimsuit
Full swimsuit with a tummy-flattering cut and integrated shape. Beach-ready without compromise.
€79,95
€75.95 · limited edition
+1
YOUR EVERYDAY COMFORT IS WAITING
For anyone done with
underwear that digs in.
10,000+ women have already chosen soft, seamless comfort. 14 days to change your mind, and exchanges are always free.
14d
to change your mind
10,000+
women wear it
4.6★
real reviews
Add to cart →
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