Gids
Naadloze bh: waarom de ene wél onzichtbaar is en de andere niet
Niet elke bh die naadloos heet, is het ook. Het verschil zit in de cuprand, de sluiting en de band. Zo herken je een bh die echt niet aftekent onder je kleding.
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Popular · chosen by 10,000+ women
Our four favourites.
Wire-free, soft, seamless. The pieces you come back to every day — and the ones Novyre was built on.
4.6 ★ · 10,000+ women14 days to tryTry first, pay laterFree shipping from €50
Most chosen−17%
01Contour
Luma Contour Bra
The original wire-free basic. So soft you forget you are wearing it.
- Seamless under any top
- Soft modal jersey
- Gentle support up to cup F–G
€29,95€35,95
From €19.98 each in a 3-pack
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Premium lift
02Forma 2.0
Luma Forma BH 2.0
Side-Boning 2.0 lifts from the sides. For anyone who wants more shape and coverage — up to cup J.
- Memory foam cups
- Lift from the sides
- Support up to cup J
€43,15
From €28.78 each in a 3-pack
8 colours
Shop Forma 2.0
The same DNA — now for the water
From every day to holiday.
Soft, wire-free and feminine. The same shaping you rely on every day — now for beach and pool.
Summer favourite
03Bikini
LumaShape Bikini Set
A feminine silhouette with comfortable certainty. High waist with shaping DNA.
- High waist with drawstrings
- V-neck with centre ring
- Removable pads, no wires
€79,95
From €67.96 each in a 2-pack
4 colours
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For summer
04Swimsuit
LumaShape Swimsuit
Subtle shaping, no hard correction. Mesh panel and ruched front.
- Mesh shaping panel
- Ruched front, eco lining
- Removable pads
€79,95
From €67.96 each in a set
5 colours
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What 10,000+ women say
No advertising. Their words.
★★★★★
“I do not feel it. No pinching, a lovely natural shape.”
Miranda · Google
★★★★★
“The first bra that does not give me back pain.”
Paulien · Trustpilot
★★★★★
“Fits perfectly. Kept it on straight after trying it.”
Annemie · Google
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4.6 ★ from 10,000+ women
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