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Popular · chosen by 10,000+ women
Our four favourites.
Wire-free, soft, seamless. The pieces you come back to every day — and the ones Novyre was built on.
4.6 ★ · 10,000+ women14 days to tryTry first, pay laterFree shipping from €50
Most chosen−17%
01Contour
Luma Contour Bra
The original wire-free basic. So soft you forget you are wearing it.
- Seamless under any top
- Soft modal jersey
- Gentle support up to cup F–G
€29,95€35,95
From €19.98 each in a 3-pack
Shop Contour
Premium lift
02Forma 2.0
Luma Forma BH 2.0
Side-Boning 2.0 lifts from the sides. For anyone who wants more shape and coverage — up to cup J.
- Memory foam cups
- Lift from the sides
- Support up to cup J
€43,15
From €28.78 each in a 3-pack
8 colours
Shop Forma 2.0
The same DNA — now for the water
From every day to holiday.
Soft, wire-free and feminine. The same shaping you rely on every day — now for beach and pool.
Summer favourite
03Bikini
LumaShape Bikini Set
A feminine silhouette with comfortable certainty. High waist with shaping DNA.
- High waist with drawstrings
- V-neck with centre ring
- Removable pads, no wires
€79,95
From €67.96 each in a 2-pack
4 colours
Shop Bikini
For summer
04Swimsuit
LumaShape Swimsuit
Subtle shaping, no hard correction. Mesh panel and ruched front.
- Mesh shaping panel
- Ruched front, eco lining
- Removable pads
€79,95
From €67.96 each in a set
5 colours
Shop Swimsuit
Find your model in 10 seconds
Not sure which one suits you?
What 10,000+ women say
No advertising. Their words.
★★★★★
“I do not feel it. No pinching, a lovely natural shape.”
Miranda · Google
★★★★★
“The first bra that does not give me back pain.”
Paulien · Trustpilot
★★★★★
“Fits perfectly. Kept it on straight after trying it.”
Annemie · Google
Our promise
No small print.
Straight from stock
no waiting time
14-day right of withdrawal
easy exchanges
4.6 ★ from 10,000+ women
real Google reviews
Try first, pay later
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