Novyre reviews & experiences: is Novyre reliable? (2026)
Novyre is a Dutch lingerie brand with an average rating of 4.6 out of 5 on Google, from 135+ reviews. So far, 10,000+ women have gone before you. The brand sells wireless bras with seamless contour cups and a wide underband. Ordering works through Try first, pay later: you try the bra at home and within 14 days you only pay for what you keep.
Is Novyre trustworthy?
Yes — and you don't have to take our word for it, because the ordering model is set up so that the risk lies with us, not with you. Novyre is a Dutch brand. You order through the webshop novyre.nl, customer service is Dutch-speaking, and you only pay after you've tried the bra at home. Anyone who's unsure about a webshop usually looks at three things: do I have to pay in advance, can I easily return items, and what do other customers say?
With Novyre, the answer to all three questions can be checked:
- No advance payment needed. With Try first, pay later, you order without paying upfront. You only pay for the items you keep after trying them on.
- 14 days to decide. If a bra doesn't fit, you return it within 14 days — and since you haven't paid yet, you don't have to wait for a refund either.
- Public reviews. Novyre is rated an average of 4.6 out of 5 on Google, from 135+ reviews. You can also find independent customer reviews on Trustpilot — we deliberately link to it, because a brand that hides its own review page usually has something to hide.
Dutch brand · 4.6 out of 5 on Google from 135+ reviews · 10,000+ women have gone before you · Try first, pay later · 14 days — these are the facts you can judge us on.
What do customers say in their Novyre reviews?
Most reviews aren't about the webshop, but about how the bras feel to wear. The two themes that come up most often: comfort at the end of a long day, and fit issues that a classic underwire bra never solved.
Two real customer experiences, quoted word for word:
"The first bra that doesn't leave me with back pain after a long day."
— Paulien
"I often have one breast bulging out in the middle, but not with this one at all."
— Mirjam
Mirjam's experience is about the Luma Forma wireless bra: it has integrated foam cups and side-boning, which prevents bulging at the sides and in the middle. Paulien's experience reflects what the wide band does: the weight is distributed across the band instead of over two narrow underwires. Not every review is glowing, and that's how it should be: fit is personal. That's exactly why the try-first model exists.
How does 'Try first, pay later' work?
The idea is simple: you only really buy a bra once it fits, and the only way to know that is by wearing it. Here's how it works step by step:
- Order without paying upfront. You place your order without prepayment.
- Try it on at home, at your own pace. Under your own clothes, in your own mirror, just like you would in a fitting room, but without the fluorescent lighting and time pressure.
- Decide within 14 days. Keep what fits, return what doesn't.
- Pay only for what you keep. You simply don't pay for returned items.
Not sure about your size? Use our size guide first: the Luma Forma comes in 13 sizes including half sizes, so an accurate measurement beforehand often saves you a return.
How do returns work at Novyre?
Honest answer: returns are a normal part of our model at Novyre, not an exception we make difficult. You have 14 days to decide from the moment you receive your order: if a bra doesn't fit, you report the return through the webshop and send it back. And because you order through Try first, pay later, you simply don't pay for returned items. You'll find all the steps and conditions on the returns page.
Which bras does Novyre sell?
Novyre makes wireless bras, no underwire, full support, in two lines:
- Luma Contour bra: the seamless essential. Seamless contour cups, wide band, invisible under thin fabrics. €29.95 each, or as a 4-pack for €74.88 (€18.72 each). Available in 12 colours.
- Luma Forma bra 2.0: for those who want more shape and support. Integrated foam cups, side-boning against bulging, 13 sizes including half sizes. The current price, and the benefit of buying more than one, can be found on the product page.
Both are designed for all-day comfort. Which one suits you depends on your size and what you're looking for: you can read more in the guide about a wireless bra that still gives support, and with the size guide you can determine your size in a few minutes.
Frequently asked questions
Is Novyre trustworthy?
Yes. Novyre is a Dutch brand with an average rating of 4.6 out of 5 on Google, from 135+ reviews. So far, 10,000+ women have gone before you. You order without risk through Try first, pay later: you try the bra at home first and within 14 days you only pay for what you keep. Independent customer reviews can be read on Trustpilot.
How does returning work at Novyre?
You have 14 days to decide from the moment you receive your order. If a bra doesn't fit, you report the return through the webshop and send it back. Because you order through Try first, pay later, you only pay for what you keep, so for a returned bra you don't have to wait for a refund.
Where is Novyre based?
Novyre is a Dutch brand with a Dutch-language webshop (novyre.nl) and customer service. The brand sells wireless bras, the Luma Contour and the Luma Forma, with seamless contour cups and a wide band, worn by 10,000+ women. On Google, the brand has an average rating of 4.6 out of 5, from 135+ reviews.
How does 'Try first, pay later' work at Novyre?
You place an order without paying in advance. At home, you try the bra calmly, just as you would in a fitting room. Within 14 days you decide what you keep, and you only pay for that. What doesn't fit, you return, and you don't pay for those items.
Try first, pay later. Order the Luma Contour 4-set, try it at home for 14 days, and only pay for what you keep.


