A bra that supports you
Imagine putting on your bra in the morning and feeling great all day long. No pinching wires. No visible lines. No constant pressure.
The Luma Forma bra is designed to subtly lift and refine your natural curves without compromising comfort. The lightly padded cups provide support and shape, while the soft materials move with your body.
Whether you're working, moving or relaxing, this bra feels calm, stable and reliable under any outfit.
Traditional bras
LumaForma bra
Traditional bras
LumaForma bra
Traditional bras
LumaForma bra
Why thousands of women choose the LumaForma bra
Most bras are designed to hold and correct. You feel that with every movement.
The Luma Forma bra takes a different approach: light shaping, natural shape and support that feels soft.
The result? A smooth silhouette, an elegant lift, and a confident feeling, without compromising comfort.
Daily benefits
Preformed cups
Preformed cups
Preformed cups without underwire
Support without underwire
Support without underwire
Rigid underwires can put pressure on your chest and ribs, especially when you sit or move.
The Luma Forma bra offers support without underwire, so you can move more freely, with nothing pinching or digging in.
Support is something you should wear, not feel.
Natural lift
Natural lift
Instead of pushing or forcing, this bra follows the natural shape of your bust.
This provides a soft lift and a beautiful silhouette, without feeling unnatural or tight.
Your breasts are supported as they are, not changed.
Comfort on your shoulders
Comfort on your shoulders
Narrow straps can put a lot of pressure on your shoulders, leading to red marks or fatigue.
You set the Luma Forma bra's adjustable, soft straps to your own body, while the wide underband takes the weight. That keeps your shoulders relaxed.
Even after hours of wear, everything still feels calm.
Seamless & invisible
Seamless & invisible
The smooth finish ensures that the bra does not show under clothing.
No visible lines or edges, even under thinner fabrics.
This way you can wear the Luma Forma bra under any outfit without having to worry about it.
Intelligent fit
Molds itself to you, not the other way around.
Unobtrusive support
Support you feel, but don't notice.
Proven quality
4.6/5 ★★★★★ on Google
Fit guarantee
Try it on at home. 14-day return policy. We'll resolve it.
Available in stock
The Perfect Shape, Now Even Better
The Luma Forma 2.0 is designed for women who do not want to choose between a beautiful silhouette and all-day comfort. Where the first generation set the standard for wire-free comfort, the Forma 2.0 adds a technical upgrade with innovative side reinforcement and an exceptional range of sizes. Complete discretion and a natural lift, without underwires digging in beneath the bust.
The key features
- Integrated memory foam cups — excellent support and shaping with no underwire involved.
- Side-Boning Technology 2.0 — innovative reinforcement in the side panels that prevents bulging and smooths the sides.
- Invisible design — double-layer construction for a seamless look under any outfit.
- Exceptional size range — available in 13 sizes, including unique Plus in-between sizes (S+, M+, L+, XL+, XXL+, 3XL+) for the best fit yet.
Novyre size advice: the Forma 2.0 gives you a smoother silhouette under the arms and, thanks to the Plus in-between sizes (S+, M+, etc.), follows your own body exactly. Not sure about your size? The size guide takes you about two minutes.
Explore further
- All wire-free bras — where the support comes from when there is no underwire
- Plus-size bras — up to and including 3XL, with in-between sizes
Still deciding? These guides will help you choose
No sales talk, just an explanation. Our most-read pieces on fit and sizing:
- What is a contour bra? — the difference between this, a push-up and a bralette
- Why one seamless bra really is invisible and another is not
- Bra with a wide back band — why the band decides whether your bra sits comfortably
- Which bra do you wear under a tank top?
- Are you between two sizes?
- Size guide — two measurements, about two minutes, and you know your size
