Real beauty starts with honesty and a touch of nerve.
At Novyre, fashion is not only about what you wear, but about what you radiate. Confidence, comfort, style and awareness. We believe you should not have to compromise: not on how you feel in your body, and not on your impact on the world.
That is why we are open about where our collections come from. No green gloss. No hollow promises. Honest choices instead, every single day.
No cotton, but responsible materials
At Novyre we use no cotton in our shapewear and lingerie. Why not? Because we believe in materials that combine optimal comfort with a long life and a lower environmental load. Our products are made from high-quality synthetic fibres such as nylon and elastane, materials that are exceptionally strong, shape-retaining, soft and breathable.
But it does not stop there.
Our focus lies on the use of recycled raw materials, sourced where possible from existing textile streams or post-consumer plastics. We work exclusively with suppliers who are certified to international standards such as the Global Recycled Standard (GRS).
That way waste gets a second life and you wear something that really stands for something.
Comfort starts with respect for your skin
Our shapewear feels like a second skin: light, elastic and seamless. No chafing edges. No pinching. Support in exactly the right places instead, as in the wire-free Luma Contour Bra.
Because for us comfort goes further than fit alone; it is about how you feel in your own body. Every design is made with an eye for the female shape, without restricting you.
Producing smarter means wasting less
At Novyre we make conscious choices in our supply chain. That means, among other things:
- Production in small runs to avoid overstock
- Adjusting in real time based on demand and feedback
- No unnecessary packaging, no idle stock
- Always aiming for the lowest environmental impact per item
We do not believe in fast fashion, but in timeless essentials you want to wear again every day. Our styles are designed to outlast the seasons and to strengthen the way you see yourself.
Your choice counts
Every time you choose Novyre, you choose a brand that dares to be open. That ties sustainable ambitions to style. And that believes real beauty starts with honesty about your body, your choices and your values.
We are here for women who want to shine without leaving a trace.
Discover the CollectionFrom shaping bodysuits to comfortable bras, from invisible thongs to versatile jumpsuits, every item is designed with care, tested for wearing comfort and made to help your confidence grow.
Your body deserves the best. And so does the planet.
Frequently asked questions
Why does Novyre use no cotton in lingerie and shapewear?
With intensive wear, cotton loses its shape faster and dries slowly. Strong, shape-retaining fibres such as nylon and elastane last longer, breathe well and make seamless constructions possible, which means a product needs replacing less quickly.
What does the Global Recycled Standard (GRS) mean?
GRS is an international certification that verifies that recycled materials really are recycled and that the chain meets environmental and social requirements. Novyre works exclusively with suppliers who carry this standard.
How does Novyre make production more sustainable?
By producing in small runs based on real demand, without unnecessary packaging and without idle stock. That is how we avoid overproduction, the biggest source of waste in the fashion industry.
